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The Best Jubilee-Themed Motors

As Her Majesty sits back and contemplates a life of right Royal service, we find ourseplves on a world of titles and pageantry.

So it seems fitting to celebrate the motoring world’s best title-themed motors. These are the cars whose makers decided to hijack titles as a short cut to showroom status. And who, when you see what they nailed those titles to, can surely blame them.

Reliant Regal

You are the purveyor of under-wheeled cars for under-budgeted car buyers. Naturally, what you’d want to do, in order to help shift units, is piggy back Royality.

Behold the Reliant Regal, a less obvious example of Regality is surely hard to find. In her recent transition from limousines to golf buggies Her Maj seems to have, presumably inadvertently, missed out the Reliant Regal stage.

Vauxhall Royale

The Opel Monza had a great name. It also looked cool in the sort of Origami design type of way that was in vogue in the 70s. The rebadged Vauxhall Royale, which was exactly the same car with exactly the same quota of velour, delivered on only one of those benchmarks. And it wasn’t the name.

Nobody bought the Royale but quite a lot of people bought Monzas. Whether this was to do with the ‘Vauxhall’ or ‘Royale’ elements of that name will never be known.

Daimler Sovereign

In the 1960s Jaguar decided to cash on Daimler‘s longstanding association with the Queen by launching the Sovereign. It was a pretty blatant bid to capitalise on the link. And it worked.

From the mid 80s Jaguar nicked the name and tacked it onto top of the range Jaguars instead, lasting into the new Millennium.

Mrs Windsor hasn’t commented on this half inching of her title, but since she was driving a X Type until recently we can assume she gave it a casual thumbs up.

Innocenti Regent

British Leyland’s marketing department is guilty of many things but naming the Italian version of the Austin Allegro surely trumps all other crimes.

They wanted something suitably British sounding. In itself somewhat ironic given the car was called Allegro to endow it with some European charm. We can only assume the shift from ‘we need a British sounding name’ to ‘Regent’ took a nanosecond, or less, because it is so patently devoid of actual creative thinking.

Fortunately nobody bought Regents. The Queen’s reaction to this blatant slur is so far unrecorded.

Austin Princess

From the team that gave us Regent, also came Princess. Short of actually calling it ‘car’ it’s hard to imagine a less imaginative name for a car designed to convey upmarket-ness.

There was nothing royal, regal or even Princess-orientated about the, well, Princess. It wasn’t even a new name - there had been a previous Austin Princess, a limousine-like car that did actually convey Royalty. Quite unlike the wedgy 1970s hard-shoulder layabout that didn’t.


Sadly we don’t have any Royalty-related classics on our fleet. But you can indulge your classic passion from just £49. Find out more at www.greatdrivingdays.co.uk

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